Microlearning Mistakes: How to Utterly Defile a Microlearning Video

Microlearning video is the most effective way to present content to modern audiences. It’s a bit tricky to undermine the power of this format, but you can do it! Here’s how.  

• Dive in without learning objectives or a script.
• Cover more than one topic.
• Include artsy asides that show off your creativity.
• Make text and graphics difficult to read on a mobile device.
• Be unclear about what is important to remember.

It’s especially important to ignore the science of multimedia learning and the decade-plus research supporting it.  Learning about learning … how silly is that?

Rick Lamb is a writer, educator, and media producer who specializes in microlearning video. He makes none of these mistakes.