- Make the script hard to read. Use a stiff, formal style, words that show off your vast vocabulary, and long sentences. Don’t bother with phonetic spellings of unusual terms or proper names. AND OF COURSE, MAKE IT ALL UPPERCASE.
- Pick an employee with a deep voice to be your narrator. Experience doesn’t matter. Jerry, the HR guy who talks like a deejay, should be fine. After all, people are always telling him he should be in radio.
- Have Jerry work the mic like a karaoke singer. The closer the better. Don’t worry about the crackling and thumping sounds. Software can fix anything.
Next time: how to absolutely destroy your video with music.
Rick Lamb is a writer, educator, and media producer who specializes in microlearning video. He makes none of these mistakes.